The President of the Practitioners of Content Creators, Skit-Makers and Influencers Guild of Nigeria (PCCSIGN), Micheal Obinna Nwabufo, popularly known as Mike Premium, has announced that the trademark dispute surrounding the viral catchphrase “Something Hooge,” associated with comedian Emmanuel Chukwuemeka Ejekwu, has been resolved amicably.

The issue involved major consumer brands, including Peak Milk and Gala Sausage Roll, which had previously used elements connected to Sabinus’ creative identity in their promotional campaigns.

Nwabufo, who represented the creator’s interests within the creative industry, had earlier filed legal actions seeking N1 billion in damages against FrieslandCampina WAMCO Nigeria PLC, producers of Peak Milk, and N100 million against UAC Foods Limited, manufacturers of Gala Sausage Roll, over the alleged unauthorised use of the phrase.

However, providing an update, he confirmed that both matters had now been settled through mutual understanding, partnership and professional engagement between the parties involved.

According to him, the resolution marks a positive development for Nigeria’s creative sector and demonstrates that intellectual property disputes can be resolved constructively through legal processes and dialogue.

The phrase “Something Hooge,” which became widely popular through Sabinus’ comedy skits, had earlier been registered for trademark protection with the Federal Ministry of Trade and Investment through the Industrial Property Office Registry.

Trademark records show that the phrase was filed on November 26, 2021 and accepted on December 4, 2021 under multiple classes, including Class 35 for advertising and business promotion, Class 36 for financial and commercial affairs and Class 41 covering entertainment, training and cultural activities.

Nwabufo noted that registering the phrase across several trademark categories established it as a recognised intellectual property asset linked to Sabinus’ entertainment brand.

He stressed that the outcome highlights the importance of protecting intellectual property rights for content creators in Nigeria’s rapidly growing digital and entertainment landscape.

Through PCCSIGN, he said the guild has been promoting awareness about intellectual property protection among skit makers, influencers and digital creators across the country.

He added that the organisation has also been engaging stakeholders in the creative industry to encourage creators to properly register their intellectual property, formalise their businesses and build structured partnerships with brands.

Nwabufo further revealed that PCCSIGN is developing initiatives aimed at strengthening Nigeria’s creator economy. These include intellectual property awareness campaigns, industry guidelines for fair brand collaborations, capacity-building programmes for emerging creators and engagements with government institutions to support the digital content industry.

He explained that these efforts are designed to help Nigerian creators protect their ideas, negotiate better with brands and build sustainable careers within the creative economy.

The PCCSIGN president also commended the legal teams, Eko Solicitors and LawCapitol, for their professionalism during the process and confirmed that no further legal action is pending on the matter.

He concluded that the resolution reflects the growing maturity of Nigeria’s creative industry, where intellectual property rights are increasingly recognised and respected.