Golden Penny Foods, a flagship brand of Flour Mills of Nigeria (FMN), has reaffirmed its commitment to growth, innovation and dealer partnerships with the unveiling of a new pasta product and a N45 billion investment in distribution infrastructure at its 2026 Dealers Conference in Lagos.

The conference, held at Balmoral Hall, Ikeja, on June 16, brought together dealers, company executives and stakeholders from across the country under the theme, “Reset, Rebound, Win Big.”

Addressing participants, Managing Director of Golden Penny Foods Limited, Devlin Hainsworth, described dealers as the backbone of the brand’s nationwide success, noting that Golden Penny’s presence in households across Nigeria is made possible through their dedication and long-standing partnerships.

He said the conference was designed to celebrate dealer contributions, strengthen relationships and position both the company and its partners for greater success in the year ahead.

As part of its growth strategy, Golden Penny announced plans to invest nearly N45 billion in redistribution infrastructure to support dealers and improve product availability nationwide.

Sales Director, B2C, Golden Penny Foods, Ademola Adeoye, said the investment would help dealers efficiently move products from warehouses to wholesale and retail outlets while improving profitability and last-mile distribution.

A major highlight of the event was the launch of Golden Penny Penne 500g, the newest addition to the company’s pasta range. The product features a distinctive ridge texture designed to retain more sauce and enhance flavour, offering consumers a versatile option for a variety of meals.

Director of Marketing – Food, Golden Penny Foods, Ilyas Kazeem, said the launch reflects the company’s commitment to meeting changing consumer tastes through continuous innovation and quality products.

“For over six decades, Golden Penny has remained committed to nourishing families and bringing happiness to Nigerians every day through quality products. The introduction of Golden Penny Penne reinforces that promise as we continue to respond to evolving consumer needs,” he said.

The conference also featured an awards ceremony recognising outstanding dealers for their performance, loyalty and resilience.

In the National Core Category, Alhaji Idris Saleh Nigeria Limited emerged as the overall winner, receiving a brand-new 2025 Toyota Hilux and a cash prize of N15 million. Fulcrum Golden Heritage secured second place with a Toyota Hilux and N12 million, while Kay Jay Zenith Limited claimed third place with a Toyota Hilux and N10 million.

In the Rising Star Category, Opeyemi Baking Industry emerged as the winner, while Kay Jay Zenith Limited and Fulcrum Golden Heritage finished second and third respectively.

Speaking on behalf of the award recipients, Chief Executive Officer of Kay Jay Zenith Limited, Hajia Khadijat Amoo, described the recognition as a reflection of the strong and mutually beneficial relationship between Flour Mills of Nigeria and its distributors.

The 2026 Dealers Conference builds on Golden Penny’s tradition of rewarding excellence, strengthening partnerships and introducing innovative products, further reinforcing its position as one of Nigeria’s leading fast-moving consumer goods brands.