Enugu State Government through the office of the SPA to Governor on Small and medium-size Enterprises (SME) has announced the training of 5, 000 Ndi Enugu youths on Enugu Skill Acquisition Masterclass ( ESAM Plus), to help them in Financial Literacy; Fashion; Technology; Healthcare ; Agriculture Value Chain etc.
According to the organizers, “it is where you gain access and learn from experts who have mastered the strings of building a successful fashion business free of charge; to promote SDG.
The program which is Titled “Fashion-Building the commercial dream” is geared toward providing support to burgeonin/developing youth entrepreneurs to learn from the mistakes and successes of established entrepreneurs in said fields.
Enugu State Government through the Agency has put together the Enugu Skill Acquisition Masterclass ( ESAM Plus), to help Ndi-Enugu small business owners in the fashion industry grow, gain access and learn from experts who have mastered the strings of building a successful fashion business free of charge.
The Aim of the ESAM according the Agency is to promote SDG 1 which is No Poverty and SDG 8 which is Decent work and Economic Growth according to World Bank Standard
According to the Technical Assistant to Enugu state government on projects manager , investment promotion Enugu SME , Salem Emmunuel who stated in interview , he said “the Acquisition Masterclass Plus is designed to impact over 5,000 Ndi Enugu youth and would be in Financial Literacy; Fashion; Technology; Healthcare ; Agriculture Value Chain etc.
“The programe commenced this June 2021 and is intended to provide Masterclass Training in different capacities by “Private Sector Mentors” that have been successful in said capacity” he said
The event which was anchored by salem Emmanuel is a deep explosion in the fashion business and was attended by fashion makers ,experts who have mastered the strings of building a successful fashion business.
Following an indept teaching, training and demonstrations from experts which was kicked off from Orinma Ottah the co founder and creative director of ladybeellionaire with a topic titled right steps to breaking barriers as a young fashioned enthusiastes.
The section was an interactive one with orinma who highlighted more on fashion, undastanding your environment, creativity consistency capital and resources .
In her word, ” Been an enthusiasts in a particular field is embodied in fashion to create, fashion explore,fashion to undastand the part you have chosen to trend, fashion been a world of its own, recycling and still on scratched in Nigeria, you can carve out your own niche successfully” she stated
Concluding the teaching and training section, Ngozi Okochi, started her teaching with an emphasis on fashion marketing and visual merchandising, she said “fashion marketing is an act of finding the right audience for products, attracting them and convincing them to purchase your product” in her word.
She went further, divided her teaching into two factions, attracting the audience, and converting the audience. In her deep explanation, she said ,in attracting the audience, what you need to look out for is locations, social media pricing, team aesthetic, visual merchandising, partnership quality. And in converting the audience to clients, what uou need to look out for is customer service and over all user experience,value for their money.
The participants appreciated the programme and thanked the Enugu state government and Enugu SME centre for organizing such programs .
Earlier in an opening Remark, Mr Arinze Chilo Offiah, the SPA to Governor on SME, who declared the event open, thanked the audience for coming and also assured them that this is just to assure them of the flag off from the great things to happen in fashion space.
He retreated his interest to ensure that Ndi Enugu youths are equiped with the right skill for the 21st century job.