Apple CEO Tim Cook Urges Users to Get Off Their Smartphones and Spend Their Days ‘in Nature’

Tim Cook, the CEO of Apple, has some surprising advice for smartphone users.

 

In an interview with Good Morning America’s Michael Strahan, the 65-year-old executive reflected on the company’s 50-year legacy, the impact of recent tariffs and Apple’s expanded contributions to school music programs as part of its partnership with Save The Music.

 

He also discussed the importance of engaging with the world outside of a screen.

 

“I don’t want people using them too much,” Cook said of his company’s smartphones.

 

“I don’t want people looking at the smartphone more than they’re looking in someone’s eyes; as if they’re scrolling endlessly,” he said.

 

“This is not how you want to spend your day. Go out and spend it in nature.”

 

A recent study published in Frontiers in Psychiatry acknowledged that while smartphones are “an integral part of life” for many people, they also have negative effects when used too often.

 

“Excessive use of smartphones can cause not only physical discomfort but also feelings of loneliness, anxiety, and depression,” the authors wrote.

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